Wander Jager is at the Department of Marketing of the University of Groningen, and works in the field of consumer behaviour. He has published on a multi-theoretical approach of consumer behaviour. Moreover, he is working on the consumat approach, which is a multi-agent simulation of consumer behaviour. He is interested in the development and application of behavioural simulations on topics such as the management of collective resources, consumer choice behaviour and innovation diffusion.
Faculty of Management and Organization,
Dept. of Marketing,
University of Groningen
Landleven 5
NL 9700 AV Groningen
The Netherlands
E-mail: W.Jager@bdk.rug.nl
Website: http://www.bdk.rug.nl/medewerkers/w.jager/
Faculty of Social Sciences,
Dept. of Social Science Information Technology,
University of Groningen
Grote Rozenstraat 31
NL 9712 TG Groningen
The Netherlands
E-mail: r.popping@ppsw.rug.nl
Faculty of Social Sciences,
Dept. of Social and Organisational Psychology
Grote Kruisstraat 2/1,
NL 9712 TS Groningen
The Netherlands
E-mail: J.P.van.de.Sande@ppsw.rug.nl
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